Chevrolet is launching a sort of virtual auto show as part of a new online link that allows consumers to shop for a Chevrolet vehicle. Chevy MyWay , which is part of Chevy.com, launched Wednesday as a test pilot to train the product specialists who will work one-on-one with consumers.
Chevrolet will ramp up the site over the next few weeks to two months.
It is similar to Cadillac Live, which is General Motors’ luxury brand’s digital showroom. There, a product specialist gives a consumer a personalized tour of Cadillac cars.
Chevy MyWay will offer a ‘”virtual auto show” function too so that, “If there are folks in the Upper Peninsula who can’t make it to Detroit, they can go on it and walk the virtual floor to see the vehicles Chevrolet is displaying,” said Megan Soule, Chevrolet spokeswoman.
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Chevrolet’s new virtual auto shows and more EVs headed to the lineup
Chevrolet is launching a sort of virtual auto show as part of a new online link that allows consumers to shop for a Chevrolet vehicle. Chevy MyWay, which is part of Chevy.com, launched Wednesday as a pilot to train the product specialists who will work one-on-one with consumers.
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